Online Shopping

What is online shopping?

Online shopping is the process consumers go through to purchase products on internet. There are number of online shopping store and online shopping malls, eshop, e-store, internet stop, web shop, are available over internet which gives the option to buy or purchase products of your own choice.

Online shopping is nothing but electronics commerce (e-commerce) used for business-to-business (B2B) or business-to-consumer transactions or it relates to a variety of business dealing connected online.

Why is shopping important and useful?

Online shopping is important because it offers buyers convenience that has never been achievable.

1) Options: For every product you can get number of vendors at one place. For example: if you want to buy mobile phones then you will get different mobile venders like Nokia, Motorola, LG, Samsung mobile phones are available at one shop.

Shoppers are provided with an abundance of merchant sites where almost any goods on earth can be bought. Consumers can also compare prices from a variety of different retailers with larger ease, compared to them physically going to shop in a built shopping center to check prices.

2) Available 24 * 7: The technology that is now available allows customers to shop on the internet 24 hours a day and seven days a week without having to leave their homes or offices

3) Fast Service: Most of the online shopping websites delivers product with 3 working days. The best thing is there is no shipping cost included in the Cost price of the product.

4) Price and Selection: One advantage of shopping online is being able to quickly seek out deals for items or services with many different vendors. Shoppers find a greater selection online in certain market segments (for example, computers and consumer electronics) and in some cases lower prices.

5) Product Cost: Compared to normal shopping stores the products are available at cheaper then them.

6) Comparison: On internet you can compare pricing of product from one brand with other. So, there is an option to buy product cheaper with better quality.

7) Easy Mode of Payment: There are very easy way / mode of payment. Credit cards are most preferable. But some online shopping vendors like, gives option to their customer to purchase products on Emi or draft, Check are also acceptable by other online shopping. Means all facilities are given to customers and you do not have to carry cash all the time.

Stores for Online Shopping in India

1) eBay



4) Gadgets guru
And many many

High Risk, Moderate Risk and Low Risk Investments

For those looking to invest, you should know that many investments can be categorized as being high risk, moderate risk and low risk. Investing is not difficult, but you should always put lots of thought and planning into it. It is also extremely important to educate yourself about the many different investments available to you so you can find those that fit best with your specific situation and lifestyle. Here are some tips regarding the three categories of investing.

Low Risk Investments

While low risk investments are usually very low key and rarely are extremely glitzy or publicized, they do offer conservative investors a way to save money for the short or long term without the risk involved that you find in other forms of investing. Low risk investments usually pay the lowest yields, but are far less volatile than many other types of investments. Low risk investments include money market funds, certificate of deposits and some types of bonds. Low risk investments are perfect for those that want to make sure there money remains safe and secure. While low risk investments don’t offer high returns, they do offer stability and security for those that can’t afford to lose money or would just like to avoid as much risk as possible. Expect low risk investments to pay out yields of 1% to 5% annually.

Moderate Risk Investments

Moderate risk investments are perfect for those that are interested in investing for the long term and would like to earn moderate yields. Moderate risk investments are usually certain kinds of stocks, bonds and mutual funds that pay handsomely over the long term. While generally riskier than saving money in a bank, for those that are looking to invest for the long term, historically speaking you will grow your money quite nicely. Moderate risk investments usually use the power of compound interest and time to create a nest egg from 10 to 40 years with regular savings. For instance, saving 1K per year at an interest rate of 10% for 30 years can return close to 200K. Moderate risk investments usually return yields of 5% to 12%.

High Risk Investments

High risk investments are those investments that if you are lucky can return huge yields, however the downturn is that they can be extremely volatile and in many cases instead of getting rich off your investment, you find yourself losing some or all of it. High risk investments include penny stocks, international stocks, some types of Forex trades, etc. The sky is the limit for returns, but many high risk investments- if considered a winner should return yields that range from 10% to 30%++.

Digital Signage – Powerful and Flexible Ways to Market Your Business in Tough Times

You gain new clients, increase average spend, save on print costs, introduce an elevated level of energy and vitality, and increase your profits. You have to have a good reason not to use it. Whether you're a hotel, Boutique, Pharmacy, Leisure Center, Car Dealership, Restaurant, or Take-Away, providing clients with eye-catching messages and information is vital.

Time to join your fellow SMEs who are tapping into the power of digital signage to attract attention, boost sales and avoid the costs associated with static, non-digital methods for presenting menus and promotions. Discover as many others have, the real benefits, savings and increased sales that exist within those pixels.

Impulse buying behavior

Where you have a market dependent on impulse ie Boutiques, Restaurants and Take-a-ways to name a few, you've got it made. Impulse buying disruptions the normal decision-making models in consumers' brains. The logical sequence of the consumers' actions is replaced with an irrational moment of self-gratification. Impulse items appeal to the emotional side of consumers. Some items bought on impulse are not considered functional or necessary in the consumers' lives.

Good signage solutions are designed to trigger these impulses, by exposing promotional messages at the right place and at the right time – you simply nudge consumers' to spot that something that stirs a particular passion in them – which in turn leads them straight to your tills .

Raise your company's profile

Many SMEs also realize that not only do they generate a great Return on Investment (ROI). Sure, we know they're eye-catching and that they can easily tempt passer-by's with mouth-watering images or up-sell on impulse using carefully crafted messages using the power of motion and change.

But now those screens are also saving money in creating a modernizing effect; At a lower cost than undertaking major leasehold improvements ie an "eye-catching" 40 "digital screen integrated into the design of your shop front, on display to anyone walking past." Digital Signage can introduce an elevated Level of energy and vitality to any shop front, adding a fresh look to your business promises. A more "high-end" appearance, this is easily achievable by any small business with a vision and desire to stand out from its competitors.

Not only does this provide SMEs with a prime promotional space on any busy high street, it also raises their profile. As digital signage becomes more established as a mainstream marketing technique it becomes more accessible to smaller businesses. The days of only seeing digital signage in Piccadilly Circus are over; The age of digital marketing is upon us.

Opportunity to profit from advertising time

These systems can also be used as a tool to generate advertising revenue by promoting other businesses and services; By selling advertising time on your digital display to other local businesses.

Revenue generation by advertising local non-conflicting businesses; A big brand like Budweiser may not get excited about advertising on your one – two screens inside your shop, but the local hairdressers or plumbers around the corner might. And with the local community Newspapers circulation falling – similar local retailers would be wise to follow.

Digital Signage can be an active element in anyone's marketing, unlike those never-changing listings within local directories and printed banners / signs – which when you add all these up – can cost the average retailer a fortune over time, and with a hard to measure ROI.

In tough times, you have to change the way you do business, by stopping the drip of less viable products that provide limited value to you. Digital Signage delivers real and measurable benefits to SMEs – proven business benefits.

Digital Signage = Smart Expenditure

The rising use of digital signage by small and medium-sized companies can be attributed to many factors, falling equipment costs – a 50% drop in the price of LCD displays over the last five years has previously made expensive solutions a realistic proposition for SMEs – Increased awareness and a realization of the competitive advantage that can be gained are all positive drivers. Smart expenditure, on this type of technology provides SMEs with a real affordable advantage in tough times.

The following excerpt from an article "Small businesses should make their technology pay" from (the online resource for SMEs in the UK) acknowledges this competitive advantage:

"Digital signage is another area which has seen leaps of progress over the past few years. And far from being a luxury, these screens can save thoughtful costs and so offer fast ROI – particularly for customer-facing businesses. Increase market share is to ensure your customers have the information they need about your company and products at the point of purchase.

Nowadays digital signage is far more than an elaborate poster; Used correctly it can provide real-time data; Stimulate demand by offering further information surrounding and complementary to products such as recipes or alternatives. Already they are being used extensively in restaurants and hotels – for example, to promote special dishes and update menus without the printing costs and allied transport overheads.

Small businesses need to be more responsive and quick off the mark than their larger counterparts – there's no better way to do this than using a digital sign which can be updated, either from a central location or locally, to reflect changing situations.

These are just two examples of the way that making smart investments in technology can make a real difference to the effectiveness of a business today. The challenge, particularly for SMEs, is to know what is available and how to implement them for the best return.

The key is to find a solutions provider that can give reliable advice and has a good relationship with a vendor so they can give you the inside track on the development of the product in future.

Hopefully we are through the tunnel of recession. However, it's worth coming up for air and taking a look at what there is to help smaller businesses. Far from being mere window dressing, the new electronics equipment just emerging onto the market can actually make a difference. "Time to open your eyes to the opportunities that digital signage has to offer.

Innovative Advertising Displays

You need a solution that addresses the fast growing need for digital signage displays in areas within the public eye, providing an effective form of advertising, information, communication or entertainment – you really need to be exploiting this, now.

Your best course of action would be to select one with a built-in media player and scheduling software; Allowing for simple plug and play methods for updating content, making them extremely user-friendly. Unlike many of your fellow SMEs, you will not be exploited into having to pay out for annual software licenses.

Using our Plug and Play displays, you do not need a computer or DVD support as the display has a memory card reader built-in. Simply insert an SD / CF Memory Card and power on. The screen automatically starts playing the images, video and music that are loaded onto the card.

You can easily set the position order and interval time (Breakfast, Lunch Hour Specials and Evening Dining) of each slide giving you complete control over every aspect of your digital signage – take a glimpse as to how easy our software is at Scheduling your playlists. The screen has a memory card locker to protect the memory card from public access. A wall mount also comes with the screen, so you can fix the screen on the wall without extra cost. Professional installation can be provided which also includes a walk-through of the product and its features.

Commercial grade displays are different from that of a TV purchased from your local electronic shop – these displays are more robust and rated to show content for more total hours, fit for purpose. All displays are designed for 24/7 use and have special LCD panels so that the color does not fade over time, as it would with other LCD panels found in TVs and PC monitors.

Their sleek, elegant tempered glass styling, ability to be in constant use (more energy-efficient) and wide viewing angle means that they offer many advantages over using home TVs for commercial display. As well as these benefits the Digital Advertising displays are also brighter than home TVs and have no buttons or controls on show. By placing a TV in a business environment, you typically lose or limit its warranty.

Additionally they can be easily networked or wirelessly connected to a PC for more frequent updates and even up to the minute RSS feeds.

Digital signage can be one of the most effective shopper marketing technologies in use in retail today; It can deliver the right message to the right place, at the right time, and in the right format; It has the power to impact sales, build brands and improve the customers' experience.

Cost of content and who controls it

There are companies that are claiming to be creators of Digital Signage, where the opposite being, there just jumping into the industry simply because it's hot. And with the analysts promising 33 percent or higher growth this year; This creates plenty of scope for others to follow.

One of their more noticeable mistakes, being content creation, an issue for these resellers, which in turn becomes an issue for their clients – these companies are simply not adept to creating interesting visual content – let alone the need and importance of refreshing content.

These companies often try to sell you expensive digital campaigns with their products – it should be noted that most of these content deals are just simple PowerPoint presentations that can be made by anyone with little experience. Alternately, most will provide you with contact numbers to very expensive Design Agencies that they have formed partnerships with – all this can be a real put-off for SMEs.

As an SME, you will want to cut costs when it comes to Digital Signage Content, so using in-house resources instead of giving the business to an outside supplier is one sure way of cutting costs. Most of us, have PowerPoint installed on our computers, and with powerful editing features such as adding videos, pictures and animations, you would be crazy not to use it for creating your own Digital Signage Content.

Integrating existing content such as logos, images, animations and video will be less time-consuming and inexpensive – this also ensures compliance with your existing image, listed by your company. Many SMEs may have internal / external marketing, printing and web design departments – these are great places to look for existing assets. Inevitable though, new content will obviously be required at some point in time.

Many providers and brands that may be part of your on-going promotions can also provide these assets. Existing logos and graphics can be retouched and animated, to provide a more dynamic and contemporary look. There is no reason why an SME can not produce and deliver a broadcast-quality experience to their clients, using in-house resources.

Small businesses in particular need to control the cost of content, to make their investment in a Digital Signage System, worthwhile. Therefore, when considering your Digital Signage Partner, it is best to choose a provider that will consider your size, budget and needs – one that specializes in designing low-cost media and content for SMEs.

A knowledgeable partner that has the time and desire to provide you with that one-to-one attention, dedicated to the highest level of customer satisfaction and service – walking you through every step of the specification and implementation process; Focusing on three things: improving sales, reducing costs and improving customer relations. A Digital Signage Partner with, a good proposal at good cost.

Pets – Safety Tips at Holiday Time

The holiday season has arrived. Thanksgiving has just passed and before you know it … or usually we are ready for it … you'll be waking up to Christmas morning. Boy, does not the year fly by? Along with all the joy the holidays bring, they can also present some particular hazards to the health of your pet – and consequently, to your peace of mind. Here are some ideas that can help prevent problems so that your holiday is a happy one for all.

First, it's a good idea of ​​know your vet's holiday hours. Keep emergency phone numbers and any special holiday requirements where they will be easily accessible.

Give some thought about how you'll use plants to decorate. Birds, cats and dogs will all nibble on household plants – and many of them are toxic or poisonous, including mistletoe and poinsettias. They can make your pet very ill so be sure to keep them out of your pet's reach.

If your celebration includes having a Christmas tree you should use some caution in placing the decorations on it. Only use unbreakable decorations at the bottom of your tree so there is not any danger of your cat batting a glass ball and breaking it, or the pup chewing your grandmother's antique bubble lights. As for birds – they should not have any access to the tree, decorations, plants and such. For those of us who live with pet birds, we know what mischief they can get into very quickly … not to mention how destructive they can be. So keep your birds confined, or watch them like a hawk (so to speak) when they are out of their cage. Better to be safe than sorry.

As far as the less exotic pets go … that is, cats and dogs … how about putting some kitty baubles or doggie toys on the lower branches of the tree instead of your fragile and valuable decorations. That way, if those pets are attracted to the tree they'll find something appropriate for them. Or, here is another suggestion that has proved successful for protecting both pets and little ones. Put the Christmas tree and gifts into a playpen. That may not stop kitty, but at least the tree can not fall down as easily as she decides to climb it. Granted, it might be a little strange to see the holiday tree and gifts in a playpen, but it might just be the ticket for your situation.

Since we are on the subject of the Christmas tree, here is another safety hint. If you have a live tree placed in water wrap the base so your pets can not drink the water. Many modern live trees have been sprayed with chemicals that may be toxic to your little friends.

Be very, very careful with candles. Your bird or cat may be enticed by the flicker of the flame. Singed whiskers or feathers would certainly put a damper on holiday cheer, not to mention the horror your pet would suffer from a serious burn. Place glass "hurricane lanterns" or other attractive covers over candles to protect your home and your pets.

Give some thought to New Years Eve. Pets are typically fried by the traditional firecrackers and other noisy merriment and it's best to have a plan to keep them from becoming afraid by the noise. Some dogs may be severely traumatized by fireworks so be sure to leave them inside if you go out to celebrate.

Pets, especially birds and cats, may be stressed by the changes in household routine during the holidays, especially if you are stressed yourself. Some cats and dogs respond to stress by becoming hyper or hysterical, and some simply retreat. Plan to spend some special time with your pets to calm yourself and reassure them during this period. If your pet is especially upset with strangers visiting, prepare a refugee where he can go to escape the "maddening crowd."

And last of all, we wish you and your family a wonderful and safe holiday.

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